Tour of America’s Dairyland is the largest competitive road cycling event in the country, having 10 straight days of racing throughout the Milwaukee and neighboring areas. This tour brings some of the top racers from all over the country and even the world! At each location, community members filled the sidewalks to watch the racing and enjoy local food, drinks, and shops! Habush Habush Habush & Rottier was honored to sponsor the eighth annual ToAD, and we were on site for the end of the tour at 4 different locations from June 23rd to June 26th. We enjoyed incredible bike racing and handed out goodies, and additionally had a kids Trek Bike giveaway all four days!