As a way of celebrating the city of Sheboygan’s 100th anniversary, Bratwurst Days was started on Thursday, August 13, 1953. Today, Brat Days still provides brat lovers from all over the country with a truly unique experience. This event continues to be the largest fundraiser for the Sheboygan Jaycees and all proceeds are given back to the community, mainly through donations. The 62nd annual Brat Days celebration ran from Thursday, July 30th to Saturday, August 1st. Activities included a brat eating contest, live music, a carnival, a parade, and much more. Habush Habush & Rottier S.C. ® was the Main Ticket Stand Sponsor.